I've always had a very positive association with the letter "L" mostly because it is the first letter of my first name. It's always been very important and very cheerful if that is positive for a symbol.
I think I'm more drawn to the uppercase L because it's just far more impressive and solid than the boring lowercase l. The lowercase letter just looks like a line, hardly capable of invoking any kind of emotion, yet at the same time, it's solid, tall and permanent, like a sky-scraper.
When I see the L's in a basic font like this where the letters are basically lines with very little fluidity and curve, I see them building, falling and building themselves again. I think about knocking down and picking up, as well as morphing into other letters and symbols. Being straight lines in this font, they feel more architectural and building-oriented, but when I get my L in a font with more curve (we're talking cursive) I see it winding into itself, and sulking sexily. The letter L is full of dangerous curves when written this way.
So in the first solid basic way, this letter is expressing solidarity, persistence and existence - more the survival while in the second curvy way, L expresses sensuality, indulgence, carpe-diem and shapeshifting - living for today and adaptation for fun rather than for survival.
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